"I think we've held our own and actually during the year 2011, the governor of Virginia announced that every county was up as far as tourism related receipts," says Sally Coates, Executive Director of the Winchester Frederick County Convention and Visitors Bureau.
According to the Annual Virginia Tourism State Conference, $21 billion is about how much money tourism has generated for the state.
Virginia sees about 20,000 visitors each year. Many say that's because Virginia is close enough and inexpensive, but far enough to feel like a true vacation.
"People don't want to stay home all the time and they might only go shorter distances, but they're still traveling," adds Coates.
As for cities, Winchester has been considered one of the most popular to visit.
"They love downtown especially and they love going down the road and seeing the mountains like our walking tours and our driving tours which we have quite a few," adds Coates.
Winchester is located off a major interstate and has a lot of ongoing growth, which continues to attract vacationers annually.
The highly anticipated Patsy Cline exhibit will open August 30th at the Museum of the Shenandoah Valley.