A Shenandoah road sign was put up for Veramar Vineyards as part of a new Virginia wine region sign program, funded by a grant from the Federal Transportation Enhancement Program.
"It just identifies the unique characteristic of that area for soil or towa so that the grapes and the wine have unique characters when you drink it," says James Bogaty, owner of Veramar Vineyards.
This is aimed to not only attract more visitors, but it lets people know they have entered a particular Virginia American Viticultural Area, also known as a 'wine region.'
"It has to be bound by what is called the physical boundaries as well as have unique soil characteristic," adds Bogaty.
Veramar is owned and operated by the Bogaty family. It sits on a 100 acre private estate, producing international award winning wines.
"We have eight wines that have been identified Decantur as world class wines. They only name 400 wines a year and for the last four years, we've had wines identified as world class wines," says Bogaty.
Virginia prospers from two of its largest businesses which are agriculture and wine. The state hopes to boost jobs and economic development and Bogaty is feeling positive.
"The Virginia wine businesses, one of the only businesses in the state of Virginia during these down and hard economic times, it's had a 13% growth so the signs is to help bring more people in here to relax, people need to get away," says Bogaty.
Tourism has been bringing instant revenue for Virginia and Bogaty hopes tourists will follow the yellow brick road to Veramar.
If you are driving in the Shenandoah Valley, be sure to look out for the new sign. It is placed on the Harry Byrd Highway on route seven west.