WINCHESTER, VA - In an image that tells 135 years of history, Shenandoah University unveils its new logo.
But for many students, this new logo is the first time their college is being recognized as a whole, instead of the individual programs it specializes in.
"At first I didn't really know we had a logo but everybody knows about it now with the free sweatshirts," explains Andrew Loranger, a freshman at Shenandoah University.
"I love it, I really do," says Nick Ruxton, also a Freshman at SU. "It's really different than the old one and I like it."
In the shape of a crest, SU's new logo has two stars, one representing its original founding in Dayton, Va. and the other marks it's place now in Winchester.
"We needed to celebrate the institution as a whole and its parts, instead of just its parts," explains SU President, Tracy Fitzsimmons.
But branding a new image for an entire campus can be expensive. SU plans to roll out the new images throughout the entire year across campus rather than changing logos on every business card, sweatshirt, and building right away, to help ease some of those costs.
Students did, however, score free sweatshirts, a fitting way to start unifying the college from within.
"We have not only a wonderful 135 year old history but a wonderful future ahead of us," says Mitch Moore, Vice President of Advancement for SU.
The flag bearing the university's brand new logo will now be taken back to its original founding place in Dayton, Va. and flown there.
If you'd like to find out more of the story behind the logo, you can find out more on Shenandoah University's facebook page.